Production.

The Socioeconomic Groups

Uses & Gratifications.

Mad Men:

• Finding models of behaviour: The main male characters of Mad Men are high powered and successful, and this could appeal to similar men who aspire for wealth and successful careers. In an ever-changing society, this could also appeal to women who wish to have a similar sort of power. They can also receive gratifications from Peggy who takes control over her career and has a secret meeting to secure a new job.

• Sexual arousal: Mad Men features a cast which provides sex appeal for both men and women. Jon Hamm is seen as a sex symbol and the character of Joan played by Christina Hendricks has characteristics of Marilyn Monroe. She is curvaceous and voluptuous which appeals to a male audience and this is shown in the episode 'The Other Woman' when she sleeps with a Jaguar executive in order to secure a deal. She is requested for sex by one of the characters, showing the audience that she is attractive to both the characters and audience.

• Identifying with others, gaining a sense of belonging/Enabling one to connect with friends & family: Mad Men gives viewers material to discuss with their family, peers and colleagues. It covers various issues which an active audience would have decoded, such as the representation of women and the progression of a typical 1940's female representation (Megan and Joan) to a more contemporary representation of women (Peggy) and this will create material for discussion regarding 

Peaky Blinders:

TBC

Lost:

TBC

Production research.

Peaky Blinders: Audience Targeting

Peaky Blinders is a BBC Two crime drama set in 1919 Birmingham. It is based on the lives on a group of post-WW1 soldiers and attracts a mix of both niche and mainstream audiences.

One way Peaky Blinders attracts an audience and gained a positive response was through breaking the stereotypical representation of regional identity, in this case the unintelligent 'Brummie'. This was appeal to a Birmingham based audience wishing to support their heritage and see it presented in a better light. It will also appeal to those not from Birmingham but who wish to see how 'Brummies' are represented and whether it is stereotypical or not.

Another way Peaky Blinders appeals to an audience is through its use of film stars. These well known celebrities attract a wider audience because they already of fans. Fans of the actors themselves and fans of the work they have appeared in will be interested to watch this new show starring them. Peaky Blinders stars Cillian Murphy, from Inception and Batman, Sam Neill from Jurassic Park and Helen McCrory from Harry Potter and Hugo.