- Finding models of behaviour: The main male characters of Mad Men are high powered and successful, and this could appeal to similar men who aspire for wealth and successful careers. In an ever-changing society, this could also appeal to women who wish to have a similar sort of power. They can also receive gratifications from Peggy who takes control over her career and has a secret meeting to secure a new job.
- Sexual arousal: Mad Men features a cast which provides sex appeal for both men and women. Jon Hamm is seen as a sex symbol and the character of Joan played by Christina Hendricks has characteristics of Marilyn Monroe. She is curvaceous and voluptuous which appeals to a male audience and this is shown in the episode 'The Other Woman' when she sleeps with a Jaguar executive in order to secure a deal. She is requested for sex by one of the characters, showing the audience that she is attractive to both the characters and audience.
- Identifying with others, gaining a sense of belonging/Enabling one to connect with friends & family: Mad Men gives viewers material to discuss with their family, peers and colleagues. It covers various issues which an active audience would have decoded, such as the representation of women and the progression of a typical 1940's female representation (Megan and Joan) to a more contemporary representation of women (Peggy) and this will create material for discussion regarding
Peaky Blinders:
TBC
Lost:
TBC
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