Peaky Blinders is a BBC Two crime drama set in 1919 Birmingham. It is based on the lives on a group of post-WW1 soldiers and attracts a mix of both niche and mainstream audiences.
One way Peaky Blinders attracts an audience and gained a positive response was through breaking the stereotypical representation of regional identity, in this case the unintelligent 'Brummie'. This was appeal to a Birmingham based audience wishing to support their heritage and see it presented in a better light. It will also appeal to those not from Birmingham but who wish to see how 'Brummies' are represented and whether it is stereotypical or not.
Another way Peaky Blinders appeals to an audience is through its use of film stars. These well known celebrities attract a wider audience because they already of fans. Fans of the actors themselves and fans of the work they have appeared in will be interested to watch this new show starring them. Peaky Blinders stars Cillian Murphy, from Inception and Batman, Sam Neill from Jurassic Park and Helen McCrory from Harry Potter and Hugo.
Audience targeting helps you reach a specific group of people by combining information about your customers. This help t increase your business. Thanks
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